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Rumors of Apple’s and Google’s Next Attempt at the Living Room

August 28, 2011

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9to5Mac reported a few days ago that Apple is working on a new video streaming technology, according to the WSJ. 

“Apple is working on new technology to deliver video to televisions, and has been discussing whether to try to launch a subscription TV service, according to people familiar with the matter.”

This would be a huge leap forward compared to their current offerings of TV show and Movie sales through iTunes for use with the Apple TV, Mac, PC and iOS devices and is something that has been on my wish list for a long time. 

What about Google TV? Engadget is reporting that former CEO Eric Schmidt has made comments that he wants Google TV on more hardware but content providers like ABC, NBC and CBS still have not accepted the platform and block the Google TV from their online services. 

Google is also in the process of purchasing Motorola which could help them with the hardware issue because Moto makes set-top boxes for cable companies. The problem is that no cable company would buy a set-top box with a competition service built in.

For now, it still looks like Apple has a better chance of helping use free ourselfs from bulk cable and satellite subscriptions. Like Netflix, Apple could offer an on-demand allacarte service for a reasonable price to shakeup the living room. 



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